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"If you’ve been looking for ways to attract more business, more influence, or more kudos, you just found some exciting answers!"
--Rich Fettke
Best-selling author of "Extreme Success," commenting on Vicki's new book  "Instant Appeal: The Eight Primal Factors That Create Blockbuster Success," published by AMACOM and available in Fall, '08.
Vicki Kunkel 

 NOTE:  OUR NEW CONSUMER ENGAGEMENT AND EDUCATION COMPANY WILL BE LAUNCHING SOON.  CLICK HERE TO LEARN ABOUT HOW WE WILL BE TAKING OUR TRAINING COMPANY TO THE NEXT LEVEL IN 2009!!



NEW!!
Coming at the end of January:  Our new blog on using Twitter and other social media for business sales and training!  If you want to be added to our newsletter list, please send an email to
info@beapowerplayer.com , and put "Twitter for Business" in the Subject Line.

 This site is where meets behavioral economics and professional success meet.

We are a research and training company dedicated to applying current research in anthropology, sociology, biology, and psychology to business and professional success.  In short, we teach you the science behind behavior economics.  Then we show you how to apply that knowledge to your business or your career.

For more than 12 years, Vicki Kunkel has helped professionals in all industries create strong personal brands that propel people to power players in their industries using these little-know "primal" attraction factors.


Vicki has taken her research in the behavioral sciences and applied it to many industries, including:  retail, real estate, pharmceutical, sales, business products, and professional services.  



Here's what we can help you do:


  • Strengthen  existing personal brands of top leaders 
  • Use "primal appeal" tactics in home staging, retail store layout, and business office layout to get higher prices for your products, and get more customers to buy. 
  • Position your managers as national experts in their fields.  Make you and your products more "sticky" with mass audiences 
  • Develop and implement reinvention strategies that motivate buyers on a deep, primal level.
  • Increase consumer demand for your products and services
  •  Make your executives and your products  irresistable to clients, vendors, and industry reporters
  • Make your leaders  instantly persuasive through  "primal communication triggers" that create an immediate and long-lasting bonds of trust.
  • Get positive national publicity for your top leaders and your company


There are 8 primal factors that determine who gets heard, who gets promoted, whose products customers buy, and who wins in business and in life...

Achieving blockbuster success is easy when you master the eight primal factors of Instant Appeal...

Why do some people skyrocket to power positions and amass wealth and prestige, while other, equally-or-more talented people remain in mediocrity?

Or why does scandal destroy the careers of some, but slide off of others, allowing them to escape unscathed? 


Let's face it.  Skill, education and charisma are only a part of success.   What really sets the long-term power players apart from the flashes-in-the-pan is Instant Appeal-- a powerful system of  long-term mass-appeal based on eight primal factors of "stickiness"   When you master these, you'll have long-term loyalty from customers, colleagues and bosses.   

This is the key to high profits for entrepreneurs.  It's the secret to super-charged sales success.
   It's what makes some people able to create wealth seemingly easily and effortlessly. 

These are the same strategies that have been used by celebrity entrepreneurs, powerhouse politicians, big-name CEOs, highly-paid motivational speakers -- and even many major league baseball teams!

Do you need Instant Appeal ?

If you answer 'yes' to any of the following questions, you've come to the right place:

  • Do you want to become instantly irresistable to sales prospects?
  • Do you want to not only motivate customers and employees, but also mobilize people to action?
  • Do you want to stand out in your industry, and be perceived as one of the tops in your field?
  • Do you want to establish yourself as a national expert, and get expsure on major national media outlets?
  • Do you want to create a personal brand that will get you more kudos, more clout, and more business?
  • Do you want to instantly persuasive and land that big account?
  • Do you want to increase your income?
  • Do you want to know how to make simple changes to a store layout that will trigger primal "feel good" factors and make people buy more?

  • Do you want to know which variation of your name will trigger the most positive subconscious responses in people?
  • Do you want to create a product name that will be appealing to the masses?
  • Do you want to cement long-term loyalty with your customers?
  • Do you want to ace that interview and get the job?
  • Do you want to increase your corporate profits?
  • Do you want to make more sales?
  • Do you want to increase productivity in your office by just making two simple changes to the environment?


You've probably heard this adage:   people buy from people they like.  

Well, people also hire and promote people they like.  They establish business partnerships with people they like.  And they buy products that they like.  And they listen to speeches they like.  And read articles they like.

But there is a common "likeability factor" that is ingrained deep in our primal conditioning that applies not just to people, but also to products, books, songs, and ideologies.  Instant Appeal has a common denominator -- no matter what you are trying to communicate, or  what media you are using.

I've spent over 11 years researching just what it is that causes some people and ideologies have long-term appeal, while other seemingly charismatic individuals and "big ideas" are mere flashes in the pan.  What I found is that anyone can advance a career, promote a cause or just get more clout by applying specific anthropological, biological, natural and social influencers to their persona and their promotions.  Success, I've found, is a combination of understanding primal motivators, and then "reverse engineering" those motivators to create personas and products that the appeal to the masses.

How do I know this works?

For almost 12 years I've been the secret weapon behind the powerhouse politicians, the rock-star CEOs ,and the Midas-touch lawyers.   From that research, I've developed a system of "Instant Appeal" based on anthropology, biology and primal conditioning.  All of my techniques are based on SOLID, SCIENTIFIC RESEARCH in those areas.

My "instant appeal" techniques have also been the force behind major business comebacks and even some  Major League Baseball teams who called on me when they had trouble filling their stadiums!   The  Instant Appeal technique has proven to get people to stick to leaders and their ideas, their organizations, and their causes. In the last decade-plus, I've helped create some of the most powerful and successful personal brands in business, law and politics.


Take a look at some results of  Vicki's Instant Appeal techniques:

  • CEOs reached rock-star status in their industry using the "strategic repulsion" and “sacred cow” strategies.  She has created winning personal brands for more than three dozen Fortune 500 CEOs.

  • Underdog politicians who hired her won tight races by winning the hearts and minds of voters with her special way to trigger "primal motivators” – including using specific rituals and secret social codes that mobilize people to action.
  • Medical equipment sales professionals who applied "whole brain" communications techniques during their presentations found that they not only closed more sales, but the new clients had long-term allegiance to the sales person and his/her company.

  • Lawyers won over juries in the tough cases using her "behavior reverse-engineering process" and "conspicuous flaw" strategies.
  • Musicians who made one change in the vibrato of their voices found that they instantly became an emotional hit with audiences.  (Some winning contestants on American Idol also mastered this one vocal technique to instantly engage the emotions of the audience and gain mass allegiance in the voting.) And this same technique can be applied to public speakers, too! 
  • A not-for-profit association that couldn’t get donations found the money pouring in just three weeks after applying the "mental real estate" principle to their web site and their fundraising pitches.
  • Mid-Career professionals were able to breeze through job interviews and land the position by applying a secret "near hypnotic" pattern found in nature to their speech patterns.
  • A symphony significantly increased repeat attendance to its performances by changing the pitch it used to tune its instruments from the standard musical pitch that most orchestras use to tune instruments (known as"Concert A")  to a pitch found consistently in nature.
  • Executives have secured high-visibility, powerful board positions and landed CEO spots at top corporations by applying Vicki’s "Four Primal Power Factors."
  • Professionals and politicians have used her "trampoline tactics" to stage major comebacks after embarrassing career missteps that would normally have cost them their job and prestige.
  • Sales associates at a sports products company found that mimicking just one specific physical  pattern found in nature during their pitches increased sales conversion rates by over 20% in one month!



Where do YOU need Instant Appeal?   In your presentations?  In your leadership approach?  In landing a new and better job?   Contact us and let us know!


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What others are saying about Instant Appeal:
_________________


Vicki Kunkel has hit the mark with "Instant Appeal."  Meticulously annotated, I found this an intelligent read in mass appeal and "attraction marketing." Not to be confused with the airy fairy stuff on the stands. This book is based on solid science and will make you and your business a lot of money. An excellent resource for those who want to make themselves "stick" in
the minds of others.
-- Kevin Hogan,  Psy.D.
Author of The Psychology of Persuasion
 


This fast-moving, meticulously researched book shows you how to persuade people to buy your ideas, products and services faster than you ever thought possible!
 
-- Brian Tracy
CEO, Brian Tracy International; author of over 45 international best-selling books.

____________________________
With 'Instant Appeal' Vicki has created, well, an instantly appealing book! From predicting elections and power seating to the (un)appeal of beauty and the fondness for our own names, she relentlessly provides the rationale and roadmap to create and enhance success. This is a great psychological journey only requiring that you turn pages, which you’ll find yourself doing quite voraciously.”

-- Alan Weiss, Ph.D.
Author, "Million Dollar Consulting"

____________________________

I was literally blown away after reading Vicki Kunkel’s new book.
Not only does she supply strategies that almost any business can immediately use in their marketing efforts, she explains why they work in a deep, satisfying way. More importantly, the information in this book is evergreen and not based on some new marketing fad. This is the kind of book that ends up dog eared with yellow highlights all over the place in a very short period of time!


Michael Lovitch, CEO
The Hypnosis Network

____________________________


Vicki Kunkel's "Instant Appeal' gives us an astonishing new perspective
of marketing, one that we can read and reread because of it's sheer fascination
and also because it illuminates many new pathways to profitability. Not reading her fascinating book is like working with blinders on."
-- Jay Conrad Levinson, The Father of Guerrilla Marketing, and author of the “Guerrilla Marketing” book series,
which sold over 20 million.

_____________________________



"Instant Appeal" is a must. Whether you want to market yourself, your products or your business you have to read this book. Vicki  has mastered the understanding of what gets a person act when it comes to making a purchase. If you want to increase your profits, you'll make this book your marketing bible!


-- Kurek Ashley International, peak performance coach and best selling author of "How would Love Respond?"

____________________________


Vicki has done a great job with this book. It is fresh, insightful and entertaining to read, but most of all it is practical with applicable information that will make a dramatic difference for you in your journey to success.

-- Douglas Vermeeren, North Amercia's Achievment Expert, film producer, & Creator of the movie, The Opus.


________________________
Clearly, Vicki Kunkel is a teacher at ease with her subject as she convincingly provides her readers with an entirely new way of looking at the root causes of human interaction. This is a must read for any aspiring elected official.

--Michael D. Bishop,
Senate Majority Leader
Michigan State Senate


___________________________

Amazing, outstanding, and exceptional. The information in this book totally blew me away. Having studied persuasion for years it didn’t surprise me that so much of how we act, react and respond is based on deep-seated beliefs and survival/instinctive programming. What did surprise me was that, first:  this phenomenon permeates our very being as deeply as it does. And, secondly:  that one person not only understands this process so completely but can communicate it in such a way that the rest of us can understand and benefit from it, as well. Everyone who sells a product, a service, an idea or even just themselves (in other words, all of us) should own this book. Those who do will make more money, serve others more effectively, have more friends and a lot more fun.

-- Bob Burg, author of Endless Referrals and coauthor of The Go-Giver

________________________

What are the secrets to maximizing our personal effectiveness, increasing sales, and attracting others so that they want what we have to offer? Vicki Kunkel gives us the science, insights, and statistics behind what it takes to create Instant Appeal and make the factors of attraction work for you and your business. This brilliant
book is interesting, informative, based on solid research and a must read for anyone wanting to gain influence and attract others to their offerings like a magnet.


--Dr. Joe Rubino
Founder, CenterForPersonalReinvention.com Creator, SelfEsteemSystem.com
____________________________

"Instant Appeal" is both brilliantly insightful and entertaining. It will show you how to use primal persuaders to make yourself stand out in a competitive marketplace, and enhance your success. It’s a must read!”

Debbie Allen, Bestselling author of Confessions of Shameless Self Promoters.
____________________________

"Instant Appeal" is a cross between Gladwell's "Tipping Point" and Levitt's “Freakonomics;" it's brimming with well-researched, counterintuitive new insights on the science of mass appeal. A fascinating read.

--Talane Miedaner, author of the international bestseller, Coach Yourself to Success. 

____________________________

This book teaches you about evolutionary psychology as it
applies to  business today. By cultivating the characteristics of Instant Appeal,  you can pretty
much guarantee that you'll never experience rejection
again.   Vicki's book is interesting, engaging, and, well... appealing.
You owe it to yourself and your business to read it- and APPLY it- today."

-- Rachna D. Jain, PsyD
Author, Overcome Rejection, The SMART Way
______________________________

Vicki Kunkel has a point—one with mass appeal written all over it:
Each of us better learn to “make things stick” in this noisy-as-hell world. Kunkel’s counterintuitive sense is something to behold. She goes to town on diverse topics like seating arrangements, Oprah As Mickey Mouse, branding (using
body chemistry!), primal pull, and how to be less attractive and make bank! I am trying to get how her brain works. You will be too.


-- Richard Laermer,
Author, 2011: Trendspotting & Punk Marketing
CEO RLM Public Relations
 


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